Web Strategy & Design for independent experts and Professional Service Firms
Make Your Expertise Easy to Recognize Online
Your reputation opens doors. Your website helps people understand why they should walk through them.
Whether someone finds you via referral or research, your website should clearly communicate your expertise, approach, and unique value. That clarity begins before you ever decide what pages to build.
Why Your Website Matters When Your Reputation Opens Doors
Referrals start the conversation.
Your website builds confidence.
Most of your best opportunities begin with a personal recommendation, not marketing.
But nearly every referral leads to the same next step:
someone looks you up.
Your website isn’t for persuading strangers. It’s for making your expertise and value unmistakably clear—so referrals become new relationships, not missed chances.
A credibility-first website doesn’t replace the trust you’ve earned.
It shines a light on it,
making your expertise visible and easy to act on.
Clarity Comes First
The Focus – Your Strategic Starting Point
The Focus is a 90 minute strategy session for for independent experts, consultants, and professional service providers.
What to expect:
After our session, you’ll receive a personalized Website Strategy Guidebook with:
A pattern I’ve noticed…
The consultants I work with rarely need more visibility.
They need the space to step back, recognize the expertise they’ve already built, and create a website that reflects it clearly.
Or claim your Free 20-Minute Consult – no pressure, just honest guidance.
WHAT CLIENTS SAY
Tricia has a rare combination of technical skills and emotional intelligence that she used to help me convey my values and my work through my new website. She is a consummate professional, and guided me through a revelatory [The Focus] process that she smoothly translated into a beautiful website redesign.
After the Focus… Your Next Step is Clear
After our strategy session, you’ll know exactly what your business and website need next:
My role isn’t to fit you into a package. It’s to recommend the step that truly supports your goals—whether that’s a new build, a refresh, or a strategic pivot.
One more thought –
The best website decisions begin by understanding what you want people to recognize about your work.
See the Results: Real Client Stories
See How Clarity Translates to Results
When Your Expertise Needs a Clearer Introduction
Sheila B. Robinson – Data Visualization & Professional Learning Consultant
A fragmented website was reorganized so referral traffic could immediately understand the scope and shape of the work.
When Your Work Is Complex and Needs Clarity
Evaluation Plus Consulting Team
Designed to communicate expertise and credibility clearly while working within confidentiality constraints and layered stakeholder audiences.
When Your Expertise Has Outgrown Your Website
Rhonda Schlangen – Evaluation Consultant
After years of meaningful work supporting change makers, Rhonda needed a website that better reflected the depth of her expertise and helped visitors understand the value of her approach.
My Approach
You’re just too close to see what clients value most.
I listen, look for patterns, and reflect back your value. Then, if a new website is the right next step, we build one that makes your expertise easy for others to recognize.
WHAT CLIENTS SAY
No one Ive spoken to has had anyone take them through a strategy session like that.
Insights for Consultants
Guidance for consultants who grow through referrals:
Showing Proof of Impact When Your Work Is Confidential
A Question Worth Considering… If the most meaningful parts of your work can’t be shared publicly, how do you help someone understand the value you…
Stop Writing Like a Grant Proposal: Website Copy Tips for Consultants
If most of your writing has been for grants, RFPs, or long evaluation reports, “website copy” can feel like a completely different language. Yet you’re likely thinking, “I’ve written articles…
Ready for Your Website to Reflect Your Expertise?
Start with The Focus, or book a free 20-minute consult.
You’ve spent years building your expertise.
Let’s make sure your website helps people recognize it.