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About

“Every precious drop of change
has a ripple effect”

—  Trudy Vesostsky

What would you do to have a bigger impact in this world?

I’ve been a support person my whole life, always wanting to help the helpers.

Before my two boys were born, I spent almost 7 years working at a marketing agency (where I had the nickname ‘The Nice Lady’) helping make sure projects were completed in a way that clients loved. But I walked away from that world to focus on my family.

As much as I loved being a stay at home mom and supportive spouse, I kept feeling tugged to do more. I created my first website in 2010, and four years later realized creating websites for other mission-driven people could be my way to have a bigger impact on the world.

I spent the next 6 years taking courses on web development, visual design, branding and more. (Check out Skillcrush if you’re interested in learning!) I regularly add to my education so I can continue to provide my clients with the highest level of service.

Tricia laughing, looking at the camera
Looking up from desk while working with website wireframe cards

A friend calls me The Empathic Web Designer because I truly listen to my clients. Every project starts with a conversation where you can share your needs and dreams, what you’ve tried and what you need help with and be assured you’re being heard and all of your feelings around it all are being understood.

Servicing only one active project at a time means your project will get the attention it deserves. It allows me to be able to create the perfect website for your business while giving you the time you need to process decisions along the way.

I’m dedicated to perfecting my craft so I can help those whose mission is to create real change in this world. This includes being part of my local WordPress community where I am an active meetup member. I’m a five time WordCamp speaker (you can read about that in this post and this post,) and served as co-coordinator for WordCamp Rochester 2019 & 2020 (a conference for local WordPress users.)

Building a business as an introvert has not been easy. Putting myself out there does not come naturally to me. But when I see the difference my clients are making because they’re bold enough to show up online with a little help from me, I know it’s all worth it! I love being part of this ripple effect!

“The preparation steps prior to working on the website helped me to drill down and focus on what our business was really about and where we wanted to take it. In hiring you, I got much more than a web-designer, I got a business and marketing consultant.”

– Brenda
Owner, Veterinarian, Keseca Vet Clinic

“Provided a process for tackling the website, helped me focus on defining what I do and who I am and having a timeline to ensure that I did my part to move it forward. Its exciting and energizing. [Our new website] motivates us to take the next step”
– Laura P
Evaluation Consultant, Evaluation Plus

Ready to have a bigger impact online?

It all starts with The Focus Strategy Session

Work With Me