Evaluation Plus: Creating a Website That Makes Complex Work Easier to Understand
A website that reflects the expertise, personality, and purpose behind a consulting practice
Evaluation Plus – A Case Study
Evaluation Plus helps leaders, planners, and problem-solvers design, adapt, and elevate solutions that create meaningful change.
Their work is complex, supporting organizations as they navigate challenges, evaluate programs, and make decisions that have long-term impact.
But their existing website didn’t communicate the depth of that work.
The Challenge: A Website That Didn’t Represent the Business Behind It
Laura had built a consulting practice with a clear purpose and a strong reputation, but her website was not reflecting the quality of the work she and her team were doing.
The site served as a basic online presence, but it didn’t capture:
In fact, Laura rarely shared the website because she knew it wasn’t the right representation of the business she had built.
She needed more than a visual refresh.
She needed a website that could help people understand what Evaluation Plus does and why their approach is different, plus she wanted to incorporate more of the down-to-earth and relaxed personality she felt everyone on the team brings to their projects.
Original Website Screenshots:
After Elements:
The Strategy: Clarifying the Story Behind the Work
Before designing, we focused on understanding the role the website needed to play.
Together, we clarified:
Because consulting work can often feel abstract from the outside, the goal was to create a clearer path into their expertise without oversimplifying it.
The Solution:
A Website That Balances Expertise and Personality
The new website that gave Evaluation Plus a platform that felt much more aligned with who they are.
Along with clarifying their services and messaging, we created a visual identity that reflected the personality Laura and her team bring to their work — knowledgeable and professional, but also approachable, collaborative, and not afraid to be human.
The result was a website that communicated both sides of the business:
The Result: A Website That Supports Reputation and Relationships
The new website became the resource Laura hoped it would be:
A place to share thought leadership through blog content and podcast episodes, and a place where people who had already heard about Evaluation Plus could better understand what they do.
The website wasn’t designed to replace relationships or referrals.
It was designed to strengthen them.
The Takeaway
For consultants, a website’s job is not always to generate thousands of new visitors.
Often, it is the place where someone goes after hearing your name, reading your work, listening to your ideas, or receiving a recommendation.
Your website should help them quickly understand:
See what might be possible for your website.
If you’re curious what this kind of strategic thinking could uncover in your own business, The Focus is where we begin.
No pressure, no pitch—just practical advice