What’s Your Take on that?

Dec 14, 2019

This is the fifth post in the ‘Why Blog’ series. Here’s a list of the posts in this series:
~ Why Blog When There are So Many Out There
~ Blogging Helps You Be Found
~ Be Trustworthy (because, shouldn’t we all be trustworthy?)
~ What’s Your Take on That? ~ Blogging helps you establish your positioning
~ They Want To Know ~ Blogging allows you to educate your clients

Blogging helps you communicate clearly to your visitors what’s unique about your business, how you’re different than your competitors, and how you can fulfill your ideal audience’s needs, whether that’s through your service or sharing information.

This is called, in a nutshell, establishing your positioning. Sure you can do this in copy as well as through the use of color and the overall feeling you give on your website in general, but blogging lets you take it and make it real. 

Show How You Are Different

You are not like the person or business down the street that does the same thing. They might serve a similar audience, but there is something about each of you that attracts who you do. You both use your own words, talk a certain way and share a certain opinion about the area of expertise you share.

If you’re blogging strategically in your business, your posts consist of topics related to what your business does. The way you write about them will be reflective of what you believe, your stances on those topics.

Your unique perspectives will be what sets you apart in the minds of your readers. The way you write, your word choices and tone of voice will help carry that through as well.

What’s your unique positioning?

Share Your Stories & Opinions

By writing posts you build trust in the knowledge department, but combining that with your personality that shines through your blog posts makes you real. Sharing stories and opinions help readers connect with you. This establishes your positioning in their minds even more.

Blogging brings people back for more so they come to understand how you’re different from that business down the street even when you don’t have a physical space for them to come visit (or perhaps in addition to!)

Show You Understand & Are Trustworthy

Creating content that is positioning you as an expert, as one who understands the problems your readers and clients face, who is knowledgeable to help in the unique way that you do is what builds the trust and defines your positioning. This helps you find the people that are open to receiving the help you provide and who will become your audience and, hopefully, future customers.

This goes back to the post Be Trustworthy where I talked about doing the research to know what your ideal audience is struggling with. Positioning takes it a step further to create the unique solution to offer them, offer it in a way only you can provide, and in the way that they need.

Take Action

Take time to think about what you can write about related to your area of service and expertise. What about that sets you apart from your competitors? Do you look at things from a different angle? Write out what makes you different.

Tricia laughing, looking at the camera

Hello! I’m Tricia, and I help consultants and coaches get online with websites that aren’t only great to look at, but that reflect the quality service you provide and get you booked!

If you like this post you might like…

Do I Need a Website?

Do I Need a Website?

You might be thinking that if you have an Instagram page you don't need a website. Or if you've got a Facebook page, you're probably pretty good.  Or a strong referral network because you’ve worked with a lot of clients that love you.  In your mind a website just...

It’s About the Ripple Effect

It’s About the Ripple Effect

Summary: I create professional websites for consultants and coaches who want to make an impact on the world. I love being part of the ripple effect...helping you by creating a website to help you attract those you can best help. Have you ever watched a ripple on a...

Always Behind the Scenes

Always Behind the Scenes

I've always been a 'behind the scenes' worker. In school I'd be on a team for group assignments contributing in my quiet way with great final projects. All of my previous jobs were supporting others to accomplish their goals or objectives. Taking customer orders via...

Be Vulnerable

Be Vulnerable

So there I found myself, live in front of my peers feeling super vulnerable. The coach was taking us through a planning exercise and I was feeling super stuck, so I private messaged her my frustration thinking she’d simply reply in kind (privately).It all ended up...

What do I Do Next?

What do I Do Next?

You've got your business name and email set up, maybe you've already created a website (or had me create one for you, hint, hint) and you're wondering what to do next to attract the 'right' clients. Show up consistently, giving them a consistent experience. Maybe you...

Get Eyes on your business Being Memorable and intentional workshop promo

Recent Posts



Submit a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Are you ready for a brand and website as unique as the business you’ve built?