This morning my youngest and I finished the hardest puzzle I’ve ever done! We pulled the puzzle out the first weekend we knew we’d be home for a while. I loved that first week…we’d talk and talk as we sat there searching for pieces. I learned so much about his latest interest (radio controlled cars) and feel like I have so much more insight into what goes on his is little brain.
Over the past four weeks he’d stop by the table as I sat there and fit together a piece or two. Mostly he was super encouraging to me, tell me stories about the latest thing he learned as I searched for just the right piece or he would sort pieces with similar shapes or colors to help things along. And of course he did swoop in and place the last four pieces! He’s rejoicing in its completion like its his own!
I think this is a great illustration of how things work when I create websites.
The client and I get excited about the project and spend time talking about the end result. I spend time listening and getting to know more about their business and dreams as they talk and we get to know each other a bit.
Then I spend time working on the project. At different intervals we put our heads together again to address an issue that comes up or to revisit how a specific aspect of the business should come across on their site.
When the site is complete the client celebrates and announces their new site to their audience and I secretly celebrate for them, sharing their site with people I know can benefit from what my client offers and showing it off, too!
The most recent celebration like this was for a local martial arts dojo, GEM Martial Arts. I was really eager to help them get a website that was a more accurate reflection of the quality experience students receive.
“GEM Martial Arts is about learning, family, helping our community and becoming better people. We believe that everyone should have the opportunity to experience the amazing, life-long benefits of training in the martial arts.”
Renshi Gail ~ GEM Martial arts website
GEM MA’s previous website was a first attempt DIY website. It was packed with great information across many pages. Most of the information was exactly what parents needed to know in order to see that GEM was the right place for their children. It just didn’t reflect the professionalism and expertise with which Renshi Gail, Renshi Zach and their staff teach and lead heir students.
The new site has the essential information needed for parents inquiring about the dojo. The classes offered, ages taught and class schedule are easy to find. Information for enrolled students is also provided on a secure page.
Branding Reflects Expertise
“A black belt is a white belt that never quit.”
The colors used are reflective of the ranks students move through as they advance in their learning. Black is the goal, and white is where everyone starts, so I thought it fitting to use those two colors as a base.
Renshi Gail is someone I admire. I consider it a privilege and honor to have come alongside her for a time, to have sorted through the puzzle pieces to create a cohesive bigger picture out of them all.
I’m excited that her website now truly reflects the expertise she brings to the dojo daily. Now she can proudly point people to her website.
I’m thankful she is in our world instilling her values in our community. If you’d like to see the live site, head to Https://GemMartialArts.com.
