This post could also be titled “Why add a blog to your website”
Ever wondered why you should blog, or think it would be really hard to have a blog on your website? Is your website collecting dust, waiting for search engines to visit it again to show you in search results?
I’ve blogged about blogging several other times (you can read the first post of a series here), but we’ll keep things simple today. Let’s just visit the idea of ‘why blog at’ all, and then I’ll draw out a simple way you can incorporate blogging into your website so it don’t seem totally overwhelming!
First, blogging helps attract the search engines to revisit your site. When your website is first up it takes a while for them to visit and start showing you in the search results. After a time, though, the search engines realize there’s nothing new on your site if you don’t change it in some way. If you’re putting out a blog post consistently, the search engines have a reason to check back on your site, which increases your chances of showing up in search results, which may place you right in front of your ideal client!
Second, blogging is a great way to share your expertise. Visitors can land on a brochure-style website (you know, the kind of website that is maybe 5 pages long and shares what you do, how you do it and who you are, but doesn’t have a blog associated with it) and learn more about how they can benefit from working with you. Wsite they would be able to learn even more about how they could be helped by reading posts where you share your expertise. Then they will hopefully like what they find on your website and want to work with you, or they’ll be interested enough to sign up for your freebie. In that case, you can send out occasional emails with lots of valuable information, which shows your expertise and you’ll stay top of mind with them! See how that works as a bigger picture?
Simple Plan to Blog
I know you might be thinking blogging takes a lot of time, but it doesn’t have to. Some research has shown that people who post daily have a huge return on their time investment. However, posting consistently, even once a month, will do wonders to help keep your website being revisited by search engines. This increases your chances of showing up in search results for people who may very well become your clients!
So, first you’ll need to make sure you have a blog on your site! If you don’t, it’ll be pretty obvious and then just reach out to me so we can get you booked into my project calendar to make that happen!
After you’ve done that, think about how often you can realistically create a blog post. Maybe start with once a month or every other week. If you post once a month you only need to create twelve posts! To keep this simple we’ll run with that. Think of four topics directly associated with what you do. Then break each of those down to three subtopics! The topics become categories for your posts and the subtopics can be tags to keep this super simple. You can read a more thorough post about this called How to Organize Your blog that I wrote as part of my blogging series.
If blogging sounds like something you’d like to add to your website, simply get in touch with me so we can get one set up on your site! (This is a project that will need to be scheduled in my workflow and is a small investment.)
Already have a blog but aren’t sure about where to start? Think of those topics/categories and start making a list, then get to writing!