fbpx

How NOT to Stand Out

Jun 6, 2020

Hubby and I went on a double date a few months ago. OK, it was actually back in the summer, but we don’t get out very often…We went to this great BBQ place in the village. The pulled pork sandwich was amazing! We’ve been wanting to go back ever since, but sadly we’ll never have the chance.

I drove by this amazing BBQ place a few weeks ago (seriously, it was…) and noticed they had rebranded. They are now a burger and chicken place. They have a blue circle logo with plain white text that literally says Burgers and Chicken on it. I’m not sure what they’re official name is. I looked up their story and, no kidding, they rebranded to be more like other places in the neighborhood.

Um, Who Does That?

Actually, a lot of people do without realizing it. It starts when you are watching your competitors. Don’t get me wrong, watching them is ok and gives you a lot of information. It’s when you take this and instead of paying attention to ways to set yourself apart, you instead try to blend in.

Who wants to blend in rather than stand out?

What this BBQ joint had was completely unique. I always saw people walking in, or walking out with their white styrofoam boxes, and felt jealous they were going to eat it and not me! Now they have nothing to set them apart.

See, it’s so much harder to stand out and attract customers when you’re just like the place down the street (with better parking, I might add). 

Take Action

So today I want you to think about what sets you apart from others that do what you do, or write about the niche you’re in.

What makes you stand out? Tell us below.

Tricia laughing, looking at the camera

Hello! I’m Tricia, and I help consultants get online with websites that aren’t only great to look at, but that reflect the quality service you provide and do the heavy work to get you booked!

If you like this post you might like…

Create a Professional Website with Ease Using The Web Prep Guide

Create a Professional Website with Ease Using The Web Prep Guide

*denotes affiliate links in this post. I only mention those that I have personally used and recommend. If you follow the link and take action I may receive something in return at no additional cost to you. When you’re just starting out it makes total sense to DIY your...

How To Get (More) Eyes on Your Consulting Website

How To Get (More) Eyes on Your Consulting Website

Just because you have a website and social profiles doesn't mean you'll be seen or that people will magically find your site. I know what you're thinking..."Then how do people find my website?" You may have even done the deep work of identifying your ideal client and...

Free Resources…

Get Eyes on your business Being Memorable and intentional workshop promo
The Ideal Client Worksheet cover

Recent Posts

Are you ready for a brand and website as unique as the business you’ve built?