How Chucks Are Like My Web Design Business

Jun 15, 2019 | Web Design, WordPress

If you’re reading this post you’ve no doubt noticed I use a lot of pictures of chucks (Converse sneakers) on my website. I’m sure you’ve wondered why a website designer seems fascinated by these.

Raspberry colored Converse sneakers behind an overlay that says "How are chucks like a web design biz"

You’ve probably thought ‘she’s a walker’ or maybe ‘she’s old school.’ Maybe you think I wear these to make my own fashion statement. Or maybe you wonder how many pair I have since I’ve posted several colors and a couple of styles.

Basic. Foundational.

Let’s think about these sneakers. Chucks are basic, foundational. There’s nothing really fancy about them, yet everyone seems to notice when you have them on. They’re classic. No frills (unless you get those funky patterned material ones.) Like blue jeans and a white shirt…basic, but still classic and put together.

This sort of describes me as a person. You can most often find me in this basic outfit, of course, with a sweatshirt thrown on for good measure. No frills, no sequins, no fancy anything (unless by chance Hubby and I are able to go ballroom dancing!)

I tend to equate my web design business to chucks, too. I’m a no thrills kind of girl, and the sites I build are the same. Classic. Minimal. Clean. Without all those shiny distractions that can make you dizzy.

Don’t get me wrong, some popular design styles are fun to play with. A lot of people want to jump on the latest trend when they see it. And if those trends fit with your brand and can be used as a basis to create brand elements that attract your ideal audience they would be great to incorporate into your site.

I like to play with the trends, figuring out how to use them and investigate whether they can help my clients better attract their ideal audience. Perhaps even try out something new to see if it helps me connect and form relationships with my own clients.

Clean, Minimal Web Design

More often than not, though, you’ll find me continuing with a clean, minimal style. Oh, I might keep a fun little interaction on a button, or a fading transition or two. I might even learn how to make my website interact with a new app if such an occasion arises. You may even find me creating a site for a client that isn’t really in line with this classic style every once in a while, when the project really speaks to my heart. But, yeah, I prefer to remain no frills for the most part.

Does this style resonate with you? If so I’d love to connect, to bounce ideas around. Maybe we could work together, or maybe we just spur each other on in our own endeavors. Build our communities if you will.

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Tricia Isham, web designer

Hi! I’m Tricia, and I help coaches and consultants get online with websites that aren’t only great to look at, but that work to get you booked!

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