What is a Strategy Session?

What is a Strategy Session?

At the beginning of each of my Essentials Brand and website projects I lead my clients through a website strategy session. Strategy sessions for my website-only clients are very similar, but not as in-depth. This strategy work not only helps me in creating websites,...
Is Your Website Collecting Dust

Is Your Website Collecting Dust

This post could also be titled “Why add a blog to your website” Ever wondered why you should blog, or think it would be really hard to have a blog on your website? Is your website collecting dust, waiting for search engines to visit it again to show you in...
Curriculum Consultant

Curriculum Consultant

Educational consultants want to put their best foot forward to make a good impression on the educational professionals that would be hiring them to make such a huge impact in their schools. Essential branding components like logos, fonts and colors make a lasting...
Bird Houses and Websites

Bird Houses and Websites

I’m sitting here looking out my window at the drab gray skies beyond the leafless trees and remembering last spring. There was this beautiful, blue-skied day and I was watching this little bird check out a birdhouse I had just put up. It kept flitting to the...
What does your ideal client need from you?

What does your ideal client need from you?

The other day I was watching my hubby spreading out grass seed prepping one last time before the snow falls. The ground is all prepared, but the seed is landing everywhere. This reminds me of how we sometimes approach our businesses. Prep Work You can have done the...
What you can learn by watching

What you can learn by watching

I’ve spent a lot of time the past few months at the skate park with my youngest. Sometimes there is no one there except him on his scooter. He goes back and forth practicing and perfecting his tricks, spending time experimenting, and adjusting his technique. He...
I was voted Most Quiet

I was voted Most Quiet

I’ve been doing a lot of reading about introversion lately.  I’m an introvert. When I was little I was called shy, quiet, sensitive, withdrawn, timid, insecure… In my senior year of high school I was voted ‘Most Quiet.’ My worst nightmare...
Where to Search for DIY Brand Elements

Where to Search for DIY Brand Elements

When you’re just starting your business, before you start thinking about a website, it’s good to think about how you want your business to be perceived. And when DIYing your own website, its sometimes hard to know what direction to go in when you start out...
First Steps Before A Website

First Steps Before A Website

You’ve just gotten your gumption up to start that business! Congratulations! So, now you’re probably wondering how to start getting in front of people. Naturally you’re thinking your first step is to get online with a website, right? Well,...
How NOT to Stand Out

How NOT to Stand Out

Hubby and I went on a double date a few months ago. OK, it was actually back in the summer, but we don’t get out very often…We went to this great BBQ place in the village. The pulled pork sandwich was amazing! We’ve been wanting to go back ever...
Necessary Ingredients

Necessary Ingredients

We’ve been home social distancing since March 13th and we’re starting to get tired of practicing our math. It’s also causing us all to gain a few pounds. Um, yes, we’re doing some baking around here!  I love to bake. It’s a major stress...
5 Tips and Tweaks to Make Your DIY Website Look Pro

5 Tips and Tweaks to Make Your DIY Website Look Pro

Want to level up your DIY website? Over the past two weeks I’ve gone live in my Facebook Group, Simply Launched several times. I’ve been sharing tips and tweaks to make your blogs and websites look like they were created by a pro! Make your site look like...
New Service: Quick Start Blog Package

New Service: Quick Start Blog Package

I’ve been blogging about blogging for several months now, and am excited to announce I’m now offering a Quick Start blogging package! I have to confess, I’ve delayed launching this due to everything that has been going on in the world, but have also...
Breaking Up

Breaking Up

Let’s talk about when breaking up is a good thing. No worries…I don’t mean breaking up a relationship, I’m talking about breaking up your wall of text in a blog post. Keep reading for 4 tips to make your blog post easier to read!Formatting your...
The two easiest ways to generate blog post ideas

The two easiest ways to generate blog post ideas

So last week we talked about categories and tags. If you took action, you made a list of categories and tags for your blog. That’s what I consider the first step to come up with blog post ideas. Use these categories and tags to brainstorm some more specific post...
How to Organize Your Blog

How to Organize Your Blog

I talk a lot about having a purpose for you website and the same goes for your blog. (You can read more about that where I talk about knowing why you want a website.) Having a purpose will make it so much easier to keep adding fresh content to your site by blogging....
The Easiest Way to Reach Your Ideal Clients

The Easiest Way to Reach Your Ideal Clients

I know we’ve been on a sprint talking all about blogging, but I want to take a step back, pause, and talk about websites in general for a quick second. I’m speaking about both websites and blogs. Let’s talk about the easiest way to reach your ideal...
How to Start Blogging

How to Start Blogging

Over the past several weeks we’ve been exploring why we should blog. Let’s start talking about how to blog. Before we can get into the nitty gritty of how to write posts, there are a few things to take into consideration. I won’t go into nitty-gritty...
Is Blogging the Only Way?

Is Blogging the Only Way?

We’ve been spending a lot of time talking about blogging lately. If you’ve missed any of the past posts in this ‘Why Blog’ series, you can find them all here:~ Why Blog When There are So Many Out There~ Blogging Helps You Be...
Can Your Words Make Money

Can Your Words Make Money

This is the sixth post in the ‘Why Blog’ series. Go back and read these articles if you’ve missed them! ~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your...
They Want to Know

They Want to Know

In previous posts I’ve talked about why you should be blogging for your business and how you can use your blog to connect with your audience and have otherwise been trying to show you that blogging can get fresh eyes on your website and therefore the services...
Blogging Helps You Be Found

Blogging Helps You Be Found

This is the second post in the ‘Why Blog’ series (in addition to the intro post last week.) Here’s a list of the posts in this series:~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be...
Why blog when there are so many out there?

Why blog when there are so many out there?

Today I want to address the question “Why blog” for you and/or your business. Some people feel blogging is dead. Others continue to see it as a way to attract new customers. Some feel there are too many bloggers already out there and claim you’ll just blend in with...