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Breathe new life into your website

Breathe new life into your website

Taking a drive to the Adirondacks is always very interesting. So much of our drive there is along back roads through an impoverished area of New York State near where I used to live. A mix of nice houses and, well… not so nice. Looking at some houses it’s hard to...
You Can’t Skip This

You Can’t Skip This

There are some things you just can’t skip.  Like learning the ABCs, or 1,2,3’s. They’re the basics for all the other learning you’ll do in life, right? When my kids were in elementary school Hubby and I had to basically re-learn math when common core was rolled...
Do I Need a Website?

Do I Need a Website?

You might be thinking that if you have an Instagram page you don’t need a website. Or if you’ve got a Facebook page, you’re probably pretty good.  Or a strong referral network because you’ve worked with a lot of clients that love you.  In your...
Always Behind the Scenes

Always Behind the Scenes

I’ve always been a ‘behind the scenes’ worker. In school I’d be on a team for group assignments contributing in my quiet way with great final projects. All of my previous jobs were supporting others to accomplish their goals or objectives....
Be Vulnerable

Be Vulnerable

So there I found myself, live in front of my peers feeling super vulnerable. The coach was taking us through a planning exercise and I was feeling super stuck, so I private messaged her my frustration thinking she’d simply reply in kind (privately).It all ended up...
What do I Do Next?

What do I Do Next?

You’ve got your business name and email set up, maybe you’ve already created a website (or had me create one for you, hint, hint) and you’re wondering what to do next to attract the ‘right’ clients. Show up consistently, giving them a...
Where do I start?

Where do I start?

A new business owner and I were talking the other day. She shared that she’s been struggling a bit lately not being sure where to start with everything now that she’s shifted gears in her business. Funny enough, a second person mentioned the same thing a...
What is a Strategy Session?

What is a Strategy Session?

At the beginning of each of my Essentials Brand and website projects I lead my clients through a website strategy session. Strategy sessions for my website-only clients are very similar, but not as in-depth. This strategy work not only helps me in creating websites,...
Is Your Website Collecting Dust

Is Your Website Collecting Dust

This post could also be titled “Why add a blog to your website” Ever wondered why you should blog, or think it would be really hard to have a blog on your website? Is your website collecting dust, waiting for search engines to visit it again to show you in...
Curriculum Consultant

Curriculum Consultant

Educational consultants want to put their best foot forward to make a good impression on the educational professionals that would be hiring them to make such a huge impact in their schools. Essential branding components like logos, fonts and colors make a lasting...
Bird Houses and Websites

Bird Houses and Websites

I’m sitting here looking out my window at the drab gray skies beyond the leafless trees and remembering last spring. There was this beautiful, blue-skied day and I was watching this little bird check out a birdhouse I had just put up. It kept flitting to the...