![What is a copywriter [an interview with Terra Osterling]](https://triciaisham.com/wp-content/uploads/2023/11/whatisacopywriter-940x675.jpg)
Nov 8, 2023 | Consultants, interview series, Small Business
Have you ever heard the phrase ‘you can’t read the writing on the label when you’re inside the bottle’? Writing your website copy is no easy task. It’s like being the one inside the bottle. You are so close to what you do that it’s hard to see it clearly.... 
Jan 24, 2023 | Consultants, Small Business, Web Design
When’s the last time you checked out your own website? I recommend taking a look more than once a year, but if it’s only once in a while, take a look at this handy list of things to check out. You should look at your site occasionally for a few reasons.... 
Sep 13, 2022 | Branding, Small Business, Web Design
Our camping neighbors might’ve stayed dry and like camping if they would’ve been open to a little help! The same holds true to help you avoid frustration when you get your new brand and website. (Well, except the staying dry part. I can’t speak to that.)... 
Jul 18, 2022 | Branding, Small Business, Web Design
There are some things you just can’t skip. Like learning the ABCs, or 1,2,3’s. They’re the basics for all the other learning you’ll do in life, right? When my kids were in elementary school Hubby and I had to basically re-learn math when common core was rolled... 
Jun 14, 2022 | My Story, Small Business
I’ve had soooo many new friend requests over the past two weeks on Facebook. What I find interesting is that only a handful of these people reached out to actually be a ‘friend’. I accepted some of these friend requests after looking at their... 
May 24, 2022 | minimal website, Small Business, Web Design
I love watching shows about tiny houses. And the more I watch, the more I realize tiny houses are like strategic websites, at least in my web designer mind. Mainly, if built well, they are both created with a whole lot of strategy. I love the idea of living in a tiny... 
Apr 13, 2022 | Small Business, Web Design
You might be thinking that if you have an Instagram page you don’t need a website. Or if you’ve got a Facebook page, you’re probably pretty good. Or a strong referral network because you’ve worked with a lot of clients that love you. In your... 
Feb 23, 2022 | Branding, My Story, Small Business, Web Design
Summary: I create professional websites for consultants who want to make an impact on the world. I love being part of the ripple effect…helping you by creating a website to help you attract those you can best help. Have you ever watched a ripple on a still,... 
Feb 9, 2022 | Branding, My Story, Small Business, Web Design
I’ve always been a ‘behind the scenes’ worker. In school I’d be on a team for group assignments contributing in my quiet way with great final projects. All of my previous jobs were supporting others to accomplish their goals or objectives.... 
Oct 25, 2021 | Small Business, Web Design
A new business owner and I were talking the other day. She shared that she’s been struggling a bit lately not being sure where to start with everything now that she’s shifted gears in her business. Funny enough, a second person mentioned the same thing a... 
Mar 19, 2021 | Branding, Small Business, Web Design
At the beginning of each of my Essentials Brand and website projects I lead my clients through a website strategy session. Strategy sessions for my website-only clients are very similar, but not as in-depth. This strategy work not only helps me in creating websites,... 
Nov 18, 2020 | Small Business, Web Design
I’m sitting here looking out my window at the drab gray skies beyond the leafless trees and remembering last spring. There was this beautiful, blue-skied day and I was watching this little bird check out a birdhouse I had just put up. It kept flitting to the... 
Nov 4, 2020 | Small Business, Web Design
The other day I was watching my hubby spreading out grass seed prepping one last time before the snow falls. The ground is all prepared, but the seed is landing everywhere. This reminds me of how we sometimes approach our businesses. Prep Work You can have done the... 
Oct 20, 2020 | Client Launches, recent work, Small Business, Web Design
When you’re starting out on a new venture, you want to get the word out somehow…anyhow! That’s why Sherrie came to me. Sherrie just launched a podcast and at first was inquiring about a website redesign, but what she really wanted was a dedicated... 
Sep 12, 2020 | Small Business, Web Design
I’ve spent a lot of time the past few months at the skate park with my youngest. Sometimes there is no one there except him on his scooter. He goes back and forth practicing and perfecting his tricks, spending time experimenting, and adjusting his technique. He... 
Jul 18, 2020 | Small Business, Web Design
I’ve been doing a lot of reading about introversion lately. I’m an introvert. When I was little I was called shy, quiet, sensitive, withdrawn, timid, insecure… In my senior year of high school I was voted ‘Most Quiet.’ My worst nightmare... 
Jul 3, 2020 | Small Business, Web Design
When you’re just starting your business, before you start thinking about a website, it’s good to think about how you want your business to be perceived. And when DIYing your own website, its sometimes hard to know what direction to go in when you start out... 
Jun 20, 2020 | Small Business, Web Design
You’ve just gotten your gumption up to start that business! Congratulations! So, now you’re probably wondering how to start getting in front of people. Naturally you’re thinking your first step is to get online with a website, right? Well,... 
Apr 18, 2020 | Small Business, Web Design, WordPress
I’ve been seeing people commenting in Facebook groups in the past two weeks saying they’ve taken this ‘down time’ to finally start their dream business from home. Exciting isn’t it? A lot of them are announcing their idea, then using the... 
Apr 11, 2020 | Small Business, Web Design, WordPress
This morning my youngest and I finished the hardest puzzle I’ve ever done! We pulled the puzzle out the first weekend we knew we’d be home for a while. I loved that first week…we’d talk and talk as we sat there searching for pieces. I learned so much about his latest... 
Feb 15, 2020 | Small Business, WordPress
We’ve touched on having a purpose for your blog, and coming up with categories and tags that support that purpose. That’s the start to building your blog with strategy, right? Yep! But there’s more to blog post strategy than just being strategic with... 
Jan 25, 2020 | Small Business, Web Design
I know we’ve been on a sprint talking all about blogging, but I want to take a step back, pause, and talk about websites in general for a quick second. I’m speaking about both websites and blogs. Let’s talk about the easiest way to reach your ideal... 
Jan 11, 2020 | Small Business, Web Design
We’ve been spending a lot of time talking about blogging lately. If you’ve missed any of the past posts in this ‘Why Blog’ series, you can find them all here:~ Why Blog When There are So Many Out There~ Blogging Helps You Be... 
Jan 4, 2020 | Small Business, Web Design
This is the sixth post in the ‘Why Blog’ series. Go back and read these articles if you’ve missed them! ~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your... 
Dec 21, 2019 | Small Business, Web Design
In previous posts I’ve talked about why you should be blogging for your business and how you can use your blog to connect with your audience and have otherwise been trying to show you that blogging can get fresh eyes on your website and therefore the services... 
Dec 14, 2019 | Small Business, WordPress
This is the fifth post in the ‘Why Blog’ series. Here’s a list of the posts in this series:~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your Take on That? ~... 