Where do I start?

Where do I start?

A new business owner and I were talking the other day. She shared that she’s been struggling a bit lately not being sure where to start with everything now that she’s shifted gears in her business. Funny enough, a second person mentioned the same thing a...
What is a Strategy Session?

What is a Strategy Session?

At the beginning of each of my Essentials Brand and website projects I lead my clients through a website strategy session. Strategy sessions for my website-only clients are very similar, but not as in-depth. This strategy work not only helps me in creating websites,...
Bird Houses and Websites

Bird Houses and Websites

I’m sitting here looking out my window at the drab gray skies beyond the leafless trees and remembering last spring. There was this beautiful, blue-skied day and I was watching this little bird check out a birdhouse I had just put up. It kept flitting to the...
What does your ideal client need from you?

What does your ideal client need from you?

The other day I was watching my hubby spreading out grass seed prepping one last time before the snow falls. The ground is all prepared, but the seed is landing everywhere. This reminds me of how we sometimes approach our businesses. Prep Work You can have done the...
What you can learn by watching

What you can learn by watching

I’ve spent a lot of time the past few months at the skate park with my youngest. Sometimes there is no one there except him on his scooter. He goes back and forth practicing and perfecting his tricks, spending time experimenting, and adjusting his technique. He...
I was voted Most Quiet

I was voted Most Quiet

I’ve been doing a lot of reading about introversion lately.  I’m an introvert. When I was little I was called shy, quiet, sensitive, withdrawn, timid, insecure… In my senior year of high school I was voted ‘Most Quiet.’ My worst nightmare...
Where to Search for DIY Brand Elements

Where to Search for DIY Brand Elements

When you’re just starting your business, before you start thinking about a website, it’s good to think about how you want your business to be perceived. And when DIYing your own website, its sometimes hard to know what direction to go in when you start out...
First Steps Before A Website

First Steps Before A Website

You’ve just gotten your gumption up to start that business! Congratulations! So, now you’re probably wondering how to start getting in front of people. Naturally you’re thinking your first step is to get online with a website, right? Well,...
Blog Post Strategy

Blog Post Strategy

We’ve touched on having a purpose for your blog, and coming up with categories and tags that support that purpose. That’s the start to building your blog with strategy, right? Yep! But there’s more to blog post strategy than just being strategic with...
The Easiest Way to Reach Your Ideal Clients

The Easiest Way to Reach Your Ideal Clients

I know we’ve been on a sprint talking all about blogging, but I want to take a step back, pause, and talk about websites in general for a quick second. I’m speaking about both websites and blogs. Let’s talk about the easiest way to reach your ideal...
Is Blogging the Only Way?

Is Blogging the Only Way?

We’ve been spending a lot of time talking about blogging lately. If you’ve missed any of the past posts in this ‘Why Blog’ series, you can find them all here:~ Why Blog When There are So Many Out There~ Blogging Helps You Be...
Can Your Words Make Money

Can Your Words Make Money

This is the sixth post in the ‘Why Blog’ series. Go back and read these articles if you’ve missed them! ~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your...
They Want to Know

They Want to Know

In previous posts I’ve talked about why you should be blogging for your business and how you can use your blog to connect with your audience and have otherwise been trying to show you that blogging can get fresh eyes on your website and therefore the services...
What’s Your Take on that?

What’s Your Take on that?

This is the fifth post in the ‘Why Blog’ series. Here’s a list of the posts in this series:~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your Take on That? ~...
Be Trustworthy

Be Trustworthy

This is the third post in the ‘Why Blog’ series. Here’s a list of the posts in this series:~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your Take on That?...
Why blog when there are so many out there?

Why blog when there are so many out there?

Today I want to address the question “Why blog” for you and/or your business. Some people feel blogging is dead. Others continue to see it as a way to attract new customers. Some feel there are too many bloggers already out there and claim you’ll just blend in with...
Website Hosting How To

Website Hosting How To

Today we’re talking all about purchasing website hosting. But first let me tell you why! In the last post you learned about the Free DIY Website Challenge going on in the Simply Launched Facebook group. The challenge starts on Monday and I’m super excited...
Free DIY Website Challenge

Free DIY Website Challenge

I’m all about tying up my trusty chucks and helping people. Most days you’ll find me creating websites to help entrepreneurs and small businesses get online in front of their ideal audience so they can in turn help others with their expertise. While...
Why Outsourcing Your Website Makes Sense

Why Outsourcing Your Website Makes Sense

My friend and mentor, Michelle Frechette, and I have recently been talking a lot about staying within our areas of expertise. This, of course, brought up the topic of outsourcing. Michelle is an accomplished author, coach, speaker, photographer and podcaster (you can...
Take Action

Take Action

So you’ve already planned out what you need for your website. You already have an overarching goal for your site and understand how each of your pages support this overarching goal. So let’s start really talking about the components you need to include on each...