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You Can’t Skip This

You Can’t Skip This

There are some things you just can’t skip.  Like learning the ABCs, or 1,2,3’s. They’re the basics for all the other learning you’ll do in life, right? When my kids were in elementary school Hubby and I had to basically re-learn math when common core was rolled...
The Great Friend Experiment

The Great Friend Experiment

I’ve had soooo many new friend requests over the past two weeks on Facebook. What I find interesting is that only a handful of these people reached out to actually be a ‘friend’.   I accepted some of these friend requests after looking at their...
Do I Need a Website?

Do I Need a Website?

You might be thinking that if you have an Instagram page you don’t need a website. Or if you’ve got a Facebook page, you’re probably pretty good.  Or a strong referral network because you’ve worked with a lot of clients that love you.  In your...
Always Behind the Scenes

Always Behind the Scenes

I’ve always been a ‘behind the scenes’ worker. In school I’d be on a team for group assignments contributing in my quiet way with great final projects. All of my previous jobs were supporting others to accomplish their goals or objectives....
Where do I start?

Where do I start?

A new business owner and I were talking the other day. She shared that she’s been struggling a bit lately not being sure where to start with everything now that she’s shifted gears in her business. Funny enough, a second person mentioned the same thing a...
What is a Strategy Session?

What is a Strategy Session?

At the beginning of each of my Essentials Brand and website projects I lead my clients through a website strategy session. Strategy sessions for my website-only clients are very similar, but not as in-depth. This strategy work not only helps me in creating websites,...
Bird Houses and Websites

Bird Houses and Websites

I’m sitting here looking out my window at the drab gray skies beyond the leafless trees and remembering last spring. There was this beautiful, blue-skied day and I was watching this little bird check out a birdhouse I had just put up. It kept flitting to the...
What does your ideal client need from you?

What does your ideal client need from you?

The other day I was watching my hubby spreading out grass seed prepping one last time before the snow falls. The ground is all prepared, but the seed is landing everywhere. This reminds me of how we sometimes approach our businesses. Prep Work You can have done the...
What you can learn by watching

What you can learn by watching

I’ve spent a lot of time the past few months at the skate park with my youngest. Sometimes there is no one there except him on his scooter. He goes back and forth practicing and perfecting his tricks, spending time experimenting, and adjusting his technique. He...
I was voted Most Quiet

I was voted Most Quiet

I’ve been doing a lot of reading about introversion lately.  I’m an introvert. When I was little I was called shy, quiet, sensitive, withdrawn, timid, insecure… In my senior year of high school I was voted ‘Most Quiet.’ My worst nightmare...
Where to Search for DIY Brand Elements

Where to Search for DIY Brand Elements

When you’re just starting your business, before you start thinking about a website, it’s good to think about how you want your business to be perceived. And when DIYing your own website, its sometimes hard to know what direction to go in when you start out...
First Steps Before A Website

First Steps Before A Website

You’ve just gotten your gumption up to start that business! Congratulations! So, now you’re probably wondering how to start getting in front of people. Naturally you’re thinking your first step is to get online with a website, right? Well,...
Blog Post Strategy

Blog Post Strategy

We’ve touched on having a purpose for your blog, and coming up with categories and tags that support that purpose. That’s the start to building your blog with strategy, right? Yep! But there’s more to blog post strategy than just being strategic with...
The Easiest Way to Reach Your Ideal Clients

The Easiest Way to Reach Your Ideal Clients

I know we’ve been on a sprint talking all about blogging, but I want to take a step back, pause, and talk about websites in general for a quick second. I’m speaking about both websites and blogs. Let’s talk about the easiest way to reach your ideal...
Is Blogging the Only Way?

Is Blogging the Only Way?

We’ve been spending a lot of time talking about blogging lately. If you’ve missed any of the past posts in this ‘Why Blog’ series, you can find them all here:~ Why Blog When There are So Many Out There~ Blogging Helps You Be...
Can Your Words Make Money

Can Your Words Make Money

This is the sixth post in the ‘Why Blog’ series. Go back and read these articles if you’ve missed them! ~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your...
They Want to Know

They Want to Know

In previous posts I’ve talked about why you should be blogging for your business and how you can use your blog to connect with your audience and have otherwise been trying to show you that blogging can get fresh eyes on your website and therefore the services...
What’s Your Take on that?

What’s Your Take on that?

This is the fifth post in the ‘Why Blog’ series. Here’s a list of the posts in this series:~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your Take on That? ~...