You Can’t Skip This

You Can’t Skip This

There are some things you just can’t skip.  Like learning the ABCs, or 1,2,3’s. They’re the basics for all the other learning you’ll do in life, right? When my kids were in elementary school Hubby and I had to basically re-learn math when common core was rolled...
Always Behind the Scenes

Always Behind the Scenes

I’ve always been a ‘behind the scenes’ worker. In school I’d be on a team for group assignments contributing in my quiet way with great final projects. All of my previous jobs were supporting others to accomplish their goals or objectives....
What is a Strategy Session?

What is a Strategy Session?

At the beginning of each of my Essentials Brand and website projects I lead my clients through a website strategy session. Strategy sessions for my website-only clients are very similar, but not as in-depth. This strategy work not only helps me in creating websites,...
How NOT to Stand Out

How NOT to Stand Out

Hubby and I went on a double date a few months ago. OK, it was actually back in the summer, but we don’t get out very often…We went to this great BBQ place in the village. The pulled pork sandwich was amazing! We’ve been wanting to go back ever...
Necessary Ingredients

Necessary Ingredients

We’ve been home social distancing since March 13th and we’re starting to get tired of practicing our math. It’s also causing us all to gain a few pounds. Um, yes, we’re doing some baking around here!  I love to bake. It’s a major stress...
Be Trustworthy

Be Trustworthy

This is the third post in the ‘Why Blog’ series. Here’s a list of the posts in this series:~ Why Blog When There are So Many Out There~ Blogging Helps You Be Found~ Be Trustworthy (because, shouldn’t we all be trustworthy?)~ What’s Your Take on That?...
Branding Lessons Learned at the Beach

Branding Lessons Learned at the Beach

Last week I shared about my getaway with friends and I can’t help but think of how it relates to branding websites. It so clearly directly relates to how our businesses show up to our clients and customers. I’m not talking just about how we show up online,...
WordCamp Ottawa Takeaways

WordCamp Ottawa Takeaways

I was at WordCamp Ottawa (#wcott) over the weekend to lead a panel discussion titled Ethical Behavior in an Open Source World. The questions I posed were slightly different than those I asked at WordCamp Buffalo. The panelists were different, too, and it proved to be...
Another Completed Website

Another Completed Website

Every once in a while it’s nice to connect and share with others what we’ve been working on. Today I’d like to walk you through a recent website design project, giving you a snippet of my process in a behind the scenes sort of way. Since most of my...