The Brand Shift

When you’re making the transition from side hustle to main gig you’re already being pulled in a million directions.

So let’s keep this simple.

The Brand Shift is the first step to working together. It’s a 90 minute deep dive interview where I’ll get to know everything about your business – where you are, where you’ve been, and where you want to go – so that I can understand how your website can help you achieve your business goals. I’ll tell you what your brand opportunity is in the simplest terms, and will tell you what you need to start and stop doing to bring it all to life.

This Brand Shift uncovers your foundation and guides us to what strategies you should use to get eyes on your website. It leads us to what your website should include when it goes live. The colors and fonts come later in the process.

You can take this plan and implement it on your own, or keep it simple and have me do the work to make it happen. The plan itself is a valuable guide for you and your business, so you win either way. Lots of people just buy the Brand Shift because its valuable on its own.

Investment: $350*

*the cost of the Brand Shift is applied to the full project
when you decide to move forward.

Not sure if the Brand Shift is for you? Book a 15-minute chat to see if it’s a fit.

Step 2

Brand Focus

The Brand Shift leads to a Brand Focus. I’ll bring to life a brand and website that highlights what sets you apart from the other consultants and coaches in your field. From a font-logo to colors and layout, I’ll design a site that will have you standing out from the rest!

What Clients Say

As someone who engages in many professional pursuits, it’s easy for me to get lost in the details and fail to connect all of my efforts. The Brand Shift helped me gain focus on what my business is really about, who my audience is and what purpose my website ultimately serves.


Keynote Speaker, Consultant, Custom Professional Learning

[The Brand Shift] outlined a clear vision and plan for my brand. That it so clearly conveyed my brand helped crystalize my own thinking and gave me confidence moving forward with the website. I firmly believe I wouldn’t have written the content I wrote without having this solid anchor in my brand that you provided.


Owner & Evaluation Consultant, Rhonda Schlangen

Step 3

Brand Surge

Ongoing website care (updates to plugins, themes and WordPress core files) and other support is available after project completion.

We’ll talk about this during your Brand Focus and determine the level of support you need to keep your website up and running as a vital part of your business toolbox…helping you continue surging forward serving your clients and reaching more people to serve.

Frequently Asked Questions

Do you only work with consultants and coaches?

I work with service-based women entrepreneurs. If that’s you, let’s hop on a call to see if we’re a good fit to work together! (free/15 minutes)

I just want a simple website. Do I have to do The Brand Shift?

All projects start with The Brand Shift, which identifies your unique business’s needs. My goal is to give you a plan for you and your business to move forward, which is unique to you. Waiting until after settling on a price to do this work often uncovers additional needs or sometimes different needs. Let’s identify these before we even begin!

Am I locked in to working with you if I do The Brand Shift and I'm not feeling it?

No, absolutely not! After The Brand Shift you are welcome to take the guide book I create for you and work with someone else or DIY. The Brand Shift is valuable all on it’s own!

I had a website design that just wasn’t working for me. Tricia helped me see what was important to showcase about me and my work, and where those pieces fit best on my site. I’m so excited about the redesign of my pages! I think they reflect me and my business quite well now.

Webinars. Coaching. Consulting.Custom Professional Learning, LLC Workshops

You provided more than just ideas for helping me build our new website content. The preparation steps that you led me through prior to working on the website helped me to drill down and focus on what our business was really about and where we wanted to take it. In hiring you, I got much more than a web-designer, I got a business and marketing consultant.

Brenda Carter
Owner, Keseca Vet Clinic

I felt very timid, & overwhelmed by the project of a new website. After speaking with Tricia, I felt more at ease and relieved to let her work her magic. It was a relief for me to let her interpret my vision. I absolutely LOVE it! Tricia captured exactly what I was looking for!

Renshi / Owner GEM Martial Arts

I am absolutely delighted with the site and the whole way you patiently, consistently and generously worked with me. Leading the way to success. Helping me to navigate the unknown areas with patience. Your design skills were a tremendous blessing to me! It allowed me to relax about design so I could focus on the services I would offer and the words and way I wanted to use to describe them.

Business CoachKathleen Fischer Coaching

Tricia produced a beautiful website for me. She listened carefully, asked the right questions, and used my feedback to create a website that reflects my business.

Curriculum Consultant, A D Lalor Consulting