We’ve touched on having a purpose for your blog, and coming up with categories and tags that support that purpose. That’s the start to building your blog with strategy, right? Yep! But there’s more to blog post strategy than just being strategic with what you write about.
You’re probably wondering if there’s actually a strategy to writing an actual post, too. The answer is yes!
I’m going to outline the process I almost always use when writing my posts. (I say almost because I’m like everyone else, with good intentions, but not always good follow-through.)
Here’s my blog writing process:
- Choose a topic from my list of categories and tags
- Choose my keywords
- Create an outline (seriously, I recently integrated this into my process and it really helps!)
- Create the content
- Add in links where appropriate (both internal links to other posts I’ve written and to other sites, making sure those open in new windows so I’m not accidentally taking people away from my website)
- Review my content and integrate SEO and keywords
- Add images and use SEO in the alt tags that describe the images
- Fill out all the fields for my SEO plugin
- Proofread everything
- Schedule or publish the post
Take it a step further
To get more out of a blog post, I then sometimes do the following (but should do these way more often than I do):
- Pull out a snippet or two to post on social media with a link back to the post
- Pin it to my Pinterest board and to the group boards I belong to (there’s a whole science behind this if you do some research!)
- Schedule some social media posts and additional pins for a later time using a scheduler like Later, Buffer or Hootsuite *(Links provided for the apps I’ve used, not affiliate links)
- Link back to the post in future posts I create
I won’t go into the actual process of writing a post, as there are people way more qualified to learn from (like Ashlyn Writes and Neil Patel.) This is just to give you a basic idea of how important it is to do more than just sit down at your computer daily to write with the hopes of people being impacted by what you write.
Put some thought behind what you write, why you write it and especially who you are writing it for. All of these together will help your writing be more focused and give you a greater chance to be helpful to your readers.
Tell me, what questions do you have about blogging?