I love watching shows about tiny houses. And the more I watch, the more I realize tiny houses are like strategic websites, at least in my web designer mind. Mainly, if built well, they are both created with a whole lot of strategy.
I love the idea of living in a tiny house, but we’ve inherited some furniture from Hubby’s grandparents, some which his grandfather hand made, so don’t think we could ever do it. But that doesn’t stop me from watching!
One –> Everything has it’s spot in a tiny house. The home is organized and very well thought out. Your website content needs to be concise, but meaningful to the reader so they know enough to take the next step to learning more about you and eventually working with you.
Two –> In a tiny house many things do dual purpose like a coffee table that can be raised to dining room table height (and then be used to make the surrounding seating into a bed!) An email opt-in is a way for you to grow your list AND the reader is receiving something valuable. They are also getting a peek at your expertise via the opt-in and the newsletters you provide!
Three –> Tiny houses are tiny, so it’s important to make it feel spacious, not cluttered. One way the hosts do this is by choosing accents and colors with purpose. colors and accents aren’t just applied willy-nilly, although the owner’s likes and dislikes are taken into account, they’re usually applied strategically to make the home look and feel bigger.
Colors, fonts and other site accents need to be used correctly to avoid eye clutter and giving the wrong impression. Color psychology comes into play on a website. Fonts are also strategically chosen, too. Color and fonts convey a specific look and feel that visitors can relate to and better understand the site’s purpose. This extends to professional image use and icons.
Four –> In a tiny house, the floor plan is kept minimal to allow use of every square inch. Your site needs to be structured and organized so your readers know where to go next. Not just as a path for their journey, but also how each page is actually structured to make it easy for a visitor to use.
Applying tiny home logic to websites
It makes a lot of sense to be very strategic with all the details when building a tiny home and building a strategy website, that works for your business, and is more than just pretty, is a much bigger process than many realize. You’ll need to go through a similar process for your website, whether that be alone or with a designer or developer.
Here are a few basic steps you’ll want to think through for your site:
- Deep-dive into who you really want to work with, what ways they can work with you and how to package those experiences.
- Uncovering and drilling down what your reader needs to see to get to the point of starting that relationship with you, whether reaching out to work with you or to sign up for your mailing list so they can learn more about you.
- Getting clear on how to create a workflow that directs people to your website from social, then moves people through your website to learn more and start that working relationship. It goes beyond laying out your pages and creates an amazing experience for the client once you do start working together.
If you’d like to talk about how to create a website that is like a tiny house…focused on what your readers know to take the next step to working with you…let’s chat. Get on my calendar for a 15 minute call to see if this is the right next step for you!